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Feel-Good Finance peels away the layers of niceties that hinder our ability to get real and talk about money.

Feel-Good Finance peels away the layers of niceties that hinder our ability to get real and talk about money.

“As a licensed therapist, I've seen first-hand the benefit greater financial education, resources and planning have on someone's mental well-being”

Work w/ Aja

Aja Evans is a board-certified therapist, speaker, and writer specializing in financial therapy. Armed with eternal optimism and a passion for helping others, Aja has been in the mental health industry for over a decade. After going through her own financial awakening, Aja made financial therapy a pillar of her work. Aja is determined to help more people break the taboo of keeping money and emotions secret. She strives to create a safe, comfortable, judgment-free place to begin working towards a better you. In addition to her practice, Aja is the president-elect on the board of the Financial Therapy Association and is the author of Feel Good Finance coming this December.  

Aja is on a mission to get more people engaged in living their best lives while attuning to their thoughts, feelings, and behaviors around money. Outside of work, you can find Aja chasing after her two young children as they hunt down the next delicious place to eat.

Aja Evans is a board-certified therapist, speaker, and writer specializing in financial therapy. Armed with eternal optimism and a passion for helping others, Aja has been in the mental health industry for over a decade. After going through her own financial awakening, Aja made financial therapy a pillar of her work. Aja is determined to help more people break the taboo of keeping money and emotions secret. She strives to create a safe, comfortable, judgment-free place to begin working towards a better you. In addition to her practice, Aja is the president-elect on the Financial Therapy Association board and the author of Feel Good Finance , which is coming this December.  

Aja is on a mission to get more people engaged in living their best lives while attuning to their thoughts, feelings, and behaviors around money. Outside of work, you can find Aja chasing after her two young children as they hunt down the next delicious place to eat.

Financial Therapy

Examining your inner thoughts, narratives, and behaviors allows you to understand better the barriers that could potentially prevent you from striving forward.

Aja works with motivated clients looking to understand and improve their work life, self-esteem, and relationship to money.

Ready to work together? Reach out, and let’s get started on changing your relationship with money.

It’s time to get naked…
financially naked, that is.

Speaking

How you feel about money is more important than ever before, especially for women and people of color. Aja is passionate about empowering people to build generational wealth and close wealth gaps. This effort requires a combination of knowledge and communication.

Whether it’s your employee resource group or community, let’s take the next step and help your audience understand why keeping your money and emotions separate is a thing of the past.

Partnerships & Collobartions

In the Press...

Press
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Aja Evans Shares How to Handle the Emotional Rollercoaster of Buying a Home

NerdWallet

New york times

“Money brings up a lot… It brings up a fear of being misunderstood, rejected, and judged."

TODAY.COM

Discussing ‘spaving,’ “You are saving money, but you are also spending more money than you originally intended and are leaving with more goods than needed.”

TEEN VOGUE

“The thing about financial trauma for people is that it really doesn't matter how much or how little money you have or make, it can still be traumatic... ”

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Breaking Free from the Guilt & Shame of
Building Wealth w/ Aja Evans

LIFE. the podcast, Episode 6

TODAY.COM

“To be a DINK references a time when both individuals in a relationship are working without the fiscal responsibilities of children”

NEW YORK TIMES

“… people may feel ashamed that they are having money troubles… It’s a defense mechanism… but with financial issues, the more you avoid it, the worse it gets.”

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Relieving Money Anxiety, Achieving Financial Wellness
With Laurel Road’s Aja Evans

Moving Medicine

Business Insider | April 2022

“Communication is key… If something could potentially lead to a fight, you probably need to have a conversation about it when tempers are not high…”

CNBC | January 2022

“When people aren’t able to pay their bills or their student loans as quickly as they should, there is a level of shame and sometimes guilt…”

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Budget Conversations with Aja Evans

Podcast: The Morning Beat With AJ and Mikalah

The Knot

“Financial anxiety is an intense emotion of worry, stress, fear or anxiety that comes up when you are talking about or engaging with money or finances”

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