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Feel-Good Finance peels away the layers of niceties that hinder our ability to get real and talk about money.

Feel-Good Finance peels away the layers of niceties that hinder our ability to get real and talk about money.

“As a licensed therapist, I've seen first-hand the benefit greater financial education, resources and planning have on someone's mental well-being”

Work w/ Aja

Aja Evans is a board-certified therapist, speaker, and writer specializing in financial therapy. Armed with eternal optimism and a passion for helping others, Aja has been in the mental health industry for over a decade. After going through her own financial awakening, Aja made financial therapy a pillar of her work. Aja is determined to help more people break the taboo of keeping money and emotions secret. She strives to create a safe, comfortable, judgment-free place to begin working towards a better you. In addition to her practice, Aja is the president-elect on the board of the Financial Therapy Association and is the author of Feel Good Finance coming this December.  

Aja is on a mission to get more people engaged in living their best lives while attuning to their thoughts, feelings, and behaviors around money. Outside of work, you can find Aja chasing after her two young children as they hunt down the next delicious place to eat.

Aja Evans is a board-certified therapist, speaker, and writer specializing in financial therapy. Armed with eternal optimism and a passion for helping others, Aja has been in the mental health industry for over a decade. After going through her own financial awakening, Aja made financial therapy a pillar of her work. Aja is determined to help more people break the taboo of keeping money and emotions secret. She strives to create a safe, comfortable, judgment-free place to begin working towards a better you. In addition to her practice, Aja is the president-elect on the Financial Therapy Association board and the author of Feel Good Finance , which is coming this December.  

Aja is on a mission to get more people engaged in living their best lives while attuning to their thoughts, feelings, and behaviors around money. Outside of work, you can find Aja chasing after her two young children as they hunt down the next delicious place to eat.

Financial Therapy

Examining your inner thoughts, narratives, and behaviors allows you to understand better the barriers that could potentially prevent you from striving forward.

Aja works with motivated clients looking to understand and improve their work life, self-esteem, and relationship to money.

Ready to work together? Reach out, and let’s get started on changing your relationship with money.

It’s time to get naked…
financially naked, that is.

Speaking

How you feel about money is more important than ever before, especially for women and people of color. Aja is passionate about empowering people to build generational wealth and close wealth gaps. This effort requires a combination of knowledge and communication.

Whether it’s your employee resource group or community, let’s take the next step and help your audience understand why keeping your money and emotions separate is a thing of the past.

Partnerships & Collobartions

Press

In the Press...

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Aja Evans Shares How to Handle the Emotional Rollercoaster of Buying a Home

NerdWallet

New york times

“[people] in their 30s and 40s feel like they are underneath the mark of where they should be in terms of having saved for retirement… They have a lot of shame, a lot of guilt, about not having saved enough.

TODAY.COM

“To be a DINK references a time when both individuals in a relationship are working without the fiscal responsibilities of children”

TEEN VOGUE

“The thing about financial trauma for people is that it really doesn't matter how much or how little money you have or make, it can still be traumatic... ”

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Breaking Free from the Guilt & Shame of
Building Wealth w/ Aja Evans

LIFE. the podcast, Episode 6

 

POP SUGAR

“When we're too rigid and strict with our budgets, it really can backfire, because people can end up feeling deprived.”

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Relieving Money Anxiety, Achieving Financial Wellness
With Laurel Road’s Aja Evans

Moving Medicine

 

Business Insider | April 2022

“Communication is key… If something could potentially lead to a fight, you probably need to have a conversation about it when tempers are not high…”

CNBC | January 2022

“When people aren’t able to pay their bills or their student loans as quickly as they should, there is a level of shame and sometimes guilt…”

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Budget Conversations with Aja Evans

Podcast: The Morning Beat With AJ and Mikalah

 

The Knot | February 2022

“Financial anxiety is an intense emotion of worry, stress, fear or anxiety that comes up when you are talking about or engaging with money or finances”

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