ajaevans

Armed with eternal optimism and a passion for helping others, Aja has been in the mental health industry for over a decade. After going through her own financial awakening, Aja made financial therapy a pillar of her work. No one needs to struggle with financial stress & anxiety; our relationship to money is so individual- help is available. Aja strives to create a safe, comfortable, judgment-free place to begin working towards a better you.

Life requires flexibility. Aja approaches her work with compassion, relatability, and empathy to build a trusting, open line of communication. She seeks to support you while exploring the intricacies of your thoughts, feelings, and behaviors around money. There is no need to navigate becoming the truest version of yourself, all by yourself.

Ready to work together? Reach out, and let’s get started on changing your relationship with money.

  • Have you ever gotten anxious wondering if you are making the right money moves? Land that dream job with the dream salary and find yourself still struggling with fears of scarcity?

    Aja works with clients to help them overcome beliefs and narratives about money that no longer serve them. Together, you will walk through your past life experiences and rewrite the story of your relationship to money.

  • How you feel about money is more important than ever before, especially for women and people of color. Aja is passionate about empowering people to build generational wealth and close wealth gaps. This effort requires a combination of knowledge and communication.

    Whether it’s your employee resource group or community, let’s take the next step and help your audience understand why keeping your money and emotions separate is a thing of the past.

  • Examining your inner thoughts, narratives, and behaviors allows for a better understanding of the barriers potentially preventing you from striving forward.

    Aja works with motivated clients looking to understand and improve their work life, self-esteem, and relationship to money.

“As a licensed therapist, I've seen first-hand the benefit greater financial education, resources and planning have on someone's mental well-being”

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Aja Evans Shares How to Handle the Emotional Rollercoaster of Buying a Home

NerdWallet | January 2023

 

NEW YORK TIMES | May 2023

“[people] in their 30s and 40s feel like they are underneath the mark of where they should be in terms of having saved for retirement… They have a lot of shame, a lot of guilt, about not having saved enough.”

PopSugar Money | May 2021

“To continue growing our wealth, shedding negative money narratives is needed to manage how we emotionally handle our ever-changing place on the financial spectrum.”

Business Insider | April 2022

“Communication is key… If something could potentially lead to a fight, you probably need to have a conversation about it when tempers are not high…”

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Breaking Free from the Guilt & Shame of Building Wealth w/ Aja Evans

LIFE. the podcast, Episode 6 | March 2023

 

Laurel Road | March 2022

Laurel Road's New Financial Therapist…

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Relieving Money Anxiety, Achieving Financial Wellness With Laurel Road’s Aja Evans

Moving Medicine | March 2022

 

CNBC | January 2022

“When people aren’t able to pay their bills or their student loans as quickly as they should, there is a level of shame and sometimes guilt…”

Bloomberg | August 2021

“As you reflect on financial priorities, consider creating a budget, a “killing-it plan,” to match them…”

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Budget Conversations with Aja Evans

Podcast: The Morning Beat With AJ and Mikalah | May 2022

 

The Knot | February 2022

“Financial anxiety is an intense emotion of worry, stress, fear or anxiety that comes up when you are talking about or engaging with money or finances”

Business Insider | February 2022

“If expensive dinners and gifts is how you like to be treated, then finding a person who also values that method if dating is ideal.”

Yahoo Life | March 2022

“I think it's really important that people just pause to think, why am I anxious? … because of my belief in money, or am I anxious right now because ... I only have $100 in my monthly budget (for gas) to get from point A to point B…”